Monday, May 25, 2020

The Development Of Gothic Architecture - 1515 Words

The Development of Gothic Architecture To describe the development of Gothic Architecture, you must first know what the Gothic Period is. The Gothic Period is described as the time between Romanesque and Renaissance periods. This ranges from the end of the 6th well into the 16th century in European countries. This was a revival of art and architecture during the period which erected many monumental structures that still stand. Gothic architecture was most common in France, England, Germany, Poland, the Czech Republic, Spain, Portugal and Italy. Within Gothic architecture there are different sub categories. The first, Anglo-Saxon period, during the time of St. Augustine’s mission. This style lasted from the late 6th to middle 11th century where it was take over by another style. The Style prevailing over the previous is the Anglo-Norman reigned from the middle 11th century until the end of the 12th century. This style was trumped by Semi-Norman, or Transitional style which gained traction during the very end of the 12th century which paved the way for the ‘English’ styles of architecture. The ‘Early English’ style is the style of the 13th century. The next century hosted the ‘Decorated English’ style of architecture, which lasted until the Florid Style. The Florid, or Perpendicular English style lasted from the 15th to the early 16th century. The last of the Gothic architectural styles is the Debased English, which encompassed the last part of the 16th century. Through thisShow M oreRelatedThe Development Of Gothic Architecture1445 Words   |  6 Pages The Development of Gothic Architecture in England The perceived English gothic periods were slightly different from those of France. The Early English gothic (approximately from 1175 to 1265) corresponded to the High gothic period in France. By 1300 the gothic style had become fully assimilated into Britain. â€Å"The next phase of development is known as ‘Decorated’† (Pragnell 2007 pg. 48) where there was much more ornamentation. The Decorative English period (1250 to 1370) used vaulting with elaborateRead MoreThe History of Gothic Architecture in Italy Essay1711 Words   |  7 PagesAbbott Suger wanted to make Saint Denis a magnificent showplace as the royal Abbey church of France and burial place of French kings. Ribbed vault which were capable of spanning large areas was designed to make gothic churches larger. These Gothic Churches were characterized by enlarged clerestory zone, windows enormous size with inserted new zone and triforium below the ribbed vaults and supporting of an arcade of high piers lining of the nave. These characteristics ensured the support of theRead MoreArchitecture Is The Thoughtful Making Of Space1268 Words   |  6 Pagesâ€Å"Architecture is the thoughtful making of space† said Louis Kahin. This is because architecture is the act of taking space and transforming it into a grand masterpiece using creativity, imagination and skills. Since the beginning of time, architecture has been known to be one of the most captivating features of man’s work. A combination of inventiveness, hard work and talent is necessary to wind up with an architectural design that will leave an imprint within onlookers. Architecture is a means toRead More Romanesque and Gothic Architecture Essay1144 Words   |  5 PagesRomanesque and Gothic Architecture The 11th to 15th centuries saw a great surge of the Christian Church within Europe which was emphasized by the persuasiveness of the Crusades. The growing population of the Church increased the demand for the increased presence in architectural monuments and during the Romanesque and Gothic periods, a great cathedral construction boom occurred across Europe. The Romanesque and Gothic architectural styles were distinctive in not only the massiveness of the RomanesqueRead MoreDifferences Between Eastern And Western European Architectural Styles1223 Words   |  5 PagesGothic architecture is often characterized just by the visual aspects that define it; however, there is much deeper influence in the structure and form of the style. The term is sometimes used to define a time period, but some critics believe there is no true definition of the term gothic. The style has evolved from many different things throughout history, and its influence is still evident throughout buildings in Eu rope. Gothic architecture and different styles of architecture can commonly beRead MoreGothic Architecture During the Middle Ages Essays1234 Words   |  5 PagesGothic architecture a new style developing from an old style of architecture with similar characteristics and in a way different. Architects wanted to build bigger buildings with stronger walls something that could not be found elsewhere. The old buildings did not have windows they were dark places that in order to get light they needed many candles. Not even the candles could give the right amount of light the buildings needed. The middle ages architects wanted big windows on the buildings and thisRead MoreAnalysis of the Romansque Style of Architecture1451 Words   |  6 Pages References â€Æ' Architecture affirms the wealth and culture of a society. The Romanesque style is a little like Roman architecture. Gothic architecture structures were beautifully made and offered the light of the new world to be shared. Both styles can be regarded as revolutions in building styles. By comparing the Romanesque and Gothic Architectural styles, I found that both styles were popular in the middle Ages, although Romanesque was first and later evolved into the Gothic style. Founded byRead MoreA Critical Comparison of Gothic Architecture in Italy, France and Germany1091 Words   |  5 PagesGothic was first used as a term of contempt during the late renaissance. The Goths were barbarians- which leads to many theories as to why Goth was the chosen title for a style that required extreme engineering as well as technical and artistic know how. Since then vast efforts have been made to rename the style with a term that better encompasses the idea of gothic style. The Gothic style was an over exaggerated, awe-inspiring attempt to become closer to God. The worshipper was not onlyRead MoreGothic Architecture And Its Impact On The Modern World1424 Words   |  6 PagesTechnology, culture, architecture, and all other aspects of Earth are on an ever-evolving cycle, reaching closer and closer to perfection at each tick of the clock. Witnessing these developments is like candy to our eyes, as we dwell in the research and creation of new models. Imagine the base model of all development as a Romanesque style of architecture, and the more improved model as gothic. Because gothic architecture was formed over a span of 5 centuries later than that of the romans, it isRead MoreNotre Dame Of Chartres And The Temple Of Khonsu1703 Words   |  7 Pagesthe moon god. Compared to the Egyptians, the barbarians of Chartres, France were more focused on building the ideal cathedral for their city. During the French gothic era of architecture, different cities in France were in competition with each other. Each city wanted to build the tallest, brightest and delicate cathedral. These French gothic cathedrals took several generations to be completed. It took approximately thirty years to complete the Chartres cathedral, but there were at least five previous

Thursday, May 14, 2020

Surrealism and Femininity - 1649 Words

Surrealism and femininity - A2098336 Introduction Surrealism is type of cultural movement that came into being in 1920s and it is renowned for the visual artworks and writings. The main aim of the emergence of surrealism was to get a solution to what was a previously contradictory condition between dream and reality. Artists painted illogical, unnerving scenes that had photographic precession. They also created strange creatures from the objects that existed everyday. They were also able to develop techniques in painting which allowed what was not conscious to express itself. The work of surrealists features elements like surprise, juxtapositions that are unexpected and non sequitur. On the other hand many surrealist artists and writers term their work as being an expression of philosophical movement in the first place and their work being artifacts. History of surrealism The work surrel was coined by an art critic and poet Guillaume Apollinaire. Upon his death another artist Andre Breton published a manifesto of Surrealism in 1924.in this manifesto he describe surrealism as attempting to transmute the two states that seem contradictory which are dream and reality into a kind of reality that is absolute which is of surreality. When people think of Surrealism they think of Salvador Dali and memory persistence.an important think to note is that since its emergence surrealism as global particularly as early surrealists existence such as Andre Breton and Marcel Duchamp usedShow MoreRelatedFrida Kalho: One of the Best Essay1197 Words   |  5 Pagesunderlying truthful grittiness. Kahlo portrayed surrealism in her paintings in an extremely creative way which put her in her own kind of category. Proud of her Mexican roots, Kahlo represented Mexican traditions, history and power figures in her work. With the use of bright colors and an intense dose of realit y, Frida painted her best representation of what her Mexicanism was to her. During her time as an artist, beauty was a vast representation of femininity and beauty. Going against society, Frida embracedRead More Roman Polanskis Repulsion Essays1243 Words   |  5 Pagesmasculine traits, they are not a full representation of males/masculinity in society. Therefore one can see that Carol has misunderstood and become very wary of men. She is a very pretty woman and the film uses her to display an almost stereotypical femininity – weak/ fragile and delicately featured – ironically, the complete opposite to Carol’s own view of men. And so, overall, the film basically represents male domination and female vulnerability. Also to highlight the difference between Carol’s reactionsRead MoreJeanne Dunning, An Artist That Studied At Oberlin College1593 Words   |  7 PagesJeanne Dunning is an artist that studied at Oberlin College in Ohio and has exhibited the maj ority of her art in Chicago. Dunning works primarily with photography and is heavily inspired by the Surrealism movement, shifting reality in the way she portrays human body parts to convey strong themes of sexuality and feminism through a bizarre sense of humor. Dunning has a long history of creating images revolving around female sexuality, including a series she named â€Å"Untitled Landscapes,† which consistedRead MoreFrench Art : A Testimony Of The Fight For Freedom3100 Words   |  13 Pagesworld, too (Heller 1). The war brought with it a culture struggle. Propaganda focused on cultural differences instead of topics involved with the actual war. French ridiculed the Germans, and Germany, in return, made fun of the French for their femininity (3). The Great War called for the action of everyone in France including the artists and their families. War affected these artists and changed their styles into something darker and cautionary (4). Jean Cocteau, a prominent avant-garde artistRead MoreExamining The Notion Of The Found Image On The Work Of John Stezaker1795 Words   |  8 Pages He began as part of ‘The New Art’, 1979 (the first Hayward Annual) and eventually gave way to his long-term interest with the image, and began to work with found photographs and printed works. His works have been regularly described as Surrealism, Neo-Surrealism, Dada and Situationist. He began to ultimately create new images from old images by making alterations, deletions and new collages. By creating these new images he also opens up a newly invented world of possible characters, meanings andRead MoreUsing Art As A Platform For Emotional Release Of Traumatic Life Experiences2935 Words   |  12 Pagesreality in this specific por trait there are characteristics of this piece that lends itself towards being a surrealist painting. The dreary background and use of the creamy colors depict a sort of dream state, but the most important characteristic of surrealism are the fallen hairs on the floor. The hairs scattered across the floor and those that are wrapped around the chair seem to be slithering in various directions almost graciously. The sense viewers receive that the hairs are alive epitomizes theRead MoreAnalysis Of Twin Peaks By David Lynch Mark Frost And Aired On The American Commercial Television1948 Words   |  8 Pagesregarded as ‘Quality TV’ and a first of its kind. In addition, I will also define the differences between sex and gender as I will be analyzing the gender representations within one particular episode, â€Å"Pilot†, with reference to the way masculinity and femininity are portrayed. In Television’s Second Golden Age: From Hill Street Blues to ER, Robert J. Thompson states: ‘Quality TV is best defined by what it is not: it is not regular TV’ (Thompson, 1996: 13) Co-creator Mark Frost refers to the show as â€Å"SoapRead MoreThe 1920s - Research2133 Words   |  9 Pagesall be found in that decade. Art and theater were more popular than ever in the 1920s. Early modernism in art began at the turn of the century and continued through World War II. Modern styles of art included abstract expressionism, realism, and surrealism. The best museums featured shows by the important artists who used these styles. Broadway reached an all time peak. There were 276 plays offered in 1927 in New York City. (This is a lot compared to only 50-something in the 1970s.) Historians argueRead More Frida Kahlo: Artist, Feminist, Rebel Essay3022 Words   |  13 Pagesleft her husband Diego Rivera in Mexico. The opening of the solo exhibition was seen as a major success and half of the works she painted were sold (Kettenmann 45). Another person who recognized her talent was Andrà © Breton, one of the leaders of Surrealism. He had seen her paintings and was amazed by her blend of feminism, psyche, and sexuality in her paintings and wanted her as a recruit for the Surrealist movement (Souter 131). Kahlo had denied this label and identified herself as an independent

Wednesday, May 6, 2020

Entrepreneurship Project Business Feasibility Analysis

ENTREPRENEURSHIP ASSIGNMENT: BUSINESS FEASIBILITY ANALYSIS Cozzie Co., Ltd. Bride coaching services 28Dec, 2012 AMERICAN ACCREDITED PROGRAM - FOREIGN TRADE UNIVERSITY Feasibility Report Grade Sheet T eam Name: C ozzie Possible points Cover Sheet T eam Name, Proposed Company Name, Names of Team Members, D ate Introduction Provide a two or three sentence introduction to identify your product or service, and the purpose of your report. Your points 0 1 Phase 1: Product/Service Feasibi lity Analysis Discuss how you assessed the o verall appeal of the product or s ervice being proposed. Analyze your results and discuss your conclusions. What did you learn? What dec ision have you made about your product†¦show more content†¦Base this on your research — not on your personal opinion; cite your sources. Discuss the results of a Porter s Five Forces Analysis for your industry. Develop a set of criteria for determining how attractive the industry is. On a scale of 1 -5 (five is high), how attractive is the industry? What stage of the life cycle is the industry in? Describe any additional primary or secondary research you engaged in to 15 3|Page reach your conclusions. How many companies compete in t he industry? Are sales generally iincreasing or decreasing for companies in this industry? What trends do you see occurring in this industry? Refer to the Research Overview in this document. Market Timeliness Describe why the time is right for you to ent er the market — your window of opportunity. Refer to chapter 2. How timely is the introduction of your product or service? (Again, use a scale of 1 -5.) Justify your conclusion. Is your product/service an improvement to an existing product/service, or somet hing completely new? Is the current state of the broad environment helping or hindering you? Base your responses on your research — not on your personal opinions. Cite your sources. Identification of a Niche Market Describe the niche market (or markets) that your company will participate in. Explain why this particular market (or markets) is suitable for your startup. Describe the major challenges of competing in this market (or markets). How do youShow MoreRelatedBusiness Plan For A New Business Program1334 Words   |  6 PagesWhenever a new business program is created, it explicitly employs a business model that is suitable for that particular business, which describes the design, the delivery and the mechanism it employs to achieve success. The core meaning of a business model is to define the value it delivers to its customers, make customer pay for the value provided, and converts these payments to profit (Teece, 2009). There are different types of business models and they suit different types of business. Berry (n.d)Read MoreNew Methods Of Financing, Marketing Strategy, And Resource Management919 Words   |  4 Pagesinvolved in creating new ventures. I studied new methods of financing , marketing strategy, industry analysis, and resource management. In the beginning of the course, I learned how to seek out an opportunity for new venture by exploring customers needs/ problems, window of opportunity, and identifying the stakeholders that will gain value from our company. My group and I thought long and hard about the business we wanted to create. We choose to provide customers a sport inspired environment where our customerRead MoreThe Decision Maker Is Sid Stevens1334 Words   |  6 Pages1. Short Cycle The decision maker is Sid Stevens, currently a project manager for a roofing company in Hamilton, Ontario. Sid is frustrated with his current job and is looking to start a new business. He has prepared a short business plan and a proposal to a local bank but he was turned down. His business plan is incomplete, he needs more equity, and he needs further research and financial information. There is no urgency as he currently is still employed with the roofing company. 2. Long Cycle 2Read MorePersonal Reflection On Entrepreneurship1845 Words   |  8 Pagesthe unit itself, and also the reflection about group project. Before I start this unit, I do not understand much about entrepreneur and entrepreneurship at all. I just know that people who do business are businessmen. However, after joining this unit, my understanding toward entrepreneur become different. Entrepreneur is someone who is willing to take risk by inventing a new business that does not exist in the market or start up their own business to make profit or take benefit of an opportunity. OnRead MoreManagement and Feasibility Study7141 Words   |  29 Pageshttp://www.lccm.edu.ph La Consolacion College Manila FEASIBILITY STUDY AND BUSINESS PLANFEASIBILITY STUDY AND BUSINESS PLAN 2 Introduction This manual outlines the policies and procedures to ensure uniformity in the physical format of a business plan or feasibility study. Submission of this document is a step in a program leading to the awarding of a Bachelor of Science in Business Administration degree. Feasibility studies and business plans are scholarly publications that are the resultsRead MoreMy Passion For Medical Entrepreneurship By Random Assignment Essay854 Words   |  4 Pagesfound my passion for medical entrepreneurship by random assignment. I was a senior bioengineer at Rice University listening to pitches for capstone design projects when I first met my mentor, Dr. Mehdi Razavi. He exuded an energy quite different from that of the bookish academics and polished corporate professionals that had been pitching their ideas up until that point. He showed up in green scrubs, no white coat, Starbucks coffee in hand, and simply introduced himself as Mehdi, omitting theRead MoreTim Cook6393 Words   |  26 PagesIdentification of Entrepreneurial Opportunities Selection of an Enterprise Steps in setting up of an Enterprise Unit II: Enterprise Planning and Resourcing * * * Business Planning - Preparation of a Project Report Resource Assessment -Financial and Non - Financial Fixed and Working Capital Requirement, Funds, Flows, Profit Ratios, Break Even Analysis etc. * * 20 Marks Mobilising Resources - Sources and Means of Fund, Facilities and Technologies for starting an Enterprise. Organising/Production ofRead MoreSummary Chapter 1 Johnson, Whittington Scholes993 Words   |  4 Pagescompany. Horizon 2: Where companies are creating new possibilities to gain profit. Figure 1. The three horizons framework Horizon 3: Were a company create viable options, where nothing is sure. For example, research and development project and start-up ventures. Cannot predict what is coming. In short it can be said that companies should focus on the long term strategy instead of only on the short term issues. The strategic direction: Strategies follow always a kind ofRead MoreManaging Projects2458 Words   |  10 PagesManaging projects 1. Introduction Watson Ltd. is a small size company creating and selling signage products to various companies of all shapes and sizes, including public institutions, small and medium size enterprises, as well as large size corporations. The organisation currently employs 16 staff members, as follows: a general manager, two assistant managers, three administration staffs, four design and sales staffs and six general operations staffs. Watson Ltd. operates out of a 2,500Read MoreDendel Winery Feasibility Study2851 Words   |  12 Pages OMM 614: Innovation and Entrepreneurship Bendel Vineyard Feasibility Study Dr. Sheila Schmitz December 07, 2009 Bendel Vineyard Feasibility Study – Lagos Nigeria Starting your own wine business is not the everyday business opportunity that everyone can simply jump into, because there are many aspects to consider in starting a winery. Conceivably the most fundamental problem an entrepreneur will face after expressing an interest in starting a new business or taking advantage of visible

Tuesday, May 5, 2020

Rresource Allocation in Emergency Management †MyAssignmenthelp.com

Question: Discuss about the Rresource Allocation in Emergency Management. Answer: Introduction Transportation and distribution planning is the vital connective system that manages small or large scale business region and processes the transportation system in a systematic manner. In the development of transportation system and good connectivity in between the structural land, water, and air transportation, planning is very important at that stage as those transportation planning will provide better circulation of product handling (Coelho, Renaud Laporte, 2015). Singapore is one of the biggest logistic hubs in Asia and the nation has more than 7000 logistics companies to serve the people need. Singapore is linked with 600 ports and 200 shipping lines and 9% of the total GDP growth has come from this section in Singapore (Coelho, Renaud Laporte, 2015). The nation is famous for its highly efficient customer friendly relation and for the effect of this relation most of the trade net sections are operated by the nation. In this essay, the basic discussion point is related to Sing apore Adidas Company and elaborates their Incoterms business selection criteria and the carrier selecting the option and too describes the carrier relationship management best for the company. The concern issue of the company is price high factors for the distribution cause and for this reason distribution has got affected and the company has not served their products to wide range of customers. As one of the best sports retailer company in the world they have wide range of market and that is the reason people have to acquire Adidas product but for the distribution issue the company have faced several difficulties. Adidas Company is one of the largest sportswear manufacturer companies in Europe as they provide quality clothing, shoes, and other amenities. As most, the Adidas products are connected with sports equipment so innovativeness in between those products is important as well as relevant in the aspect of the market structure (shop.adidas.com.sg, 2017). Most of the times, Adidas become the brand ambassador of different FIFA programs and justify the good relation between Adidas and Fifa. At the time of revealing their sports items Adidas always make a concern look over the product quality as different sports teams are using their products so their need or requirement fulfillment is the basic criteria that the company has followed. Market revenue of the company is 19.291billion in 2016 and that reports the necessity of the product and implemented of those products on big occasions (shop.adidas.com.sg, 2017). The company also has several products which have high price still these are necessa ry for players and is the reason the company sustained their business. Incoterms Selection Consideration Incoterms Selection is important for maintaining the rules and regulations of buying or selling any product. These rules set for the International standard and for that reason the multinational company like Adidas needed to be followed this. In that process, four aspects of business, Price, Policy, quality, and product are the main concern thinking in this business. For the operational description of the product and to investigate their characteristic, Incoterms is important to determine these situations (Gan et al. 2014). There are some variations in Incoterms and each of them has certain specific quality that determines their carrier quality also. Ex Works, FCA, CPT, CIP all these are transport goods from a specific destination and transfer them by the assistance of first carrier. For more than one transport process Free Carrier mode is used for the better distribution process. DAT (Delivered at Terminal) is the process applied by the most of the online e-commerce company where the import of the delivery cost also paid by customers. There are different discussion modes that established payment options and product-related options, so, for this reason, Incoterms is important to handle. Adidas choose FCA or EXW for selecting their Incoterms and deliver their products to the customers. Seller and their quality arrangement of products is the main issue over there. Basically, buyers are the only people who are the prime responsibility for the transportation cost of products and for that reason the main risk oriented work has done by them. If an adequate amount of chance has taken then the better response from the customers are also expected. Sellers are selling their product to customers, so they have to maintain some key business responsibilities for the better development progression in business (Coelho, Renaud Laporte, 2015). In the product hub, where the product is ready for sale, there is certain normal transportation cost is required. Flight cost, insurance of the product, cost of loading and unloading cost and surface transportation cost is required and all these cost pricing is automatically get added to the product when it was delivered to sellers. In a similar manner when sellers are going to sell that product it will cost much higher than production cost (Henderson, 2016). However for the business betterment and the expansion of business logistic is an important aspect of this scenario. Some of the products are not high in outlining and reframing due to any reason, if these products are being sent for outsourcing, then customer loyalty and believe will get a threat and that is the reason behind the choosing those delivering items in the exanimate form of way. As the company is basically associated sports items so major clubs, National teams, and businessmen are the initial target market for the company (Henderson, 2016). There are three subsides that also make their business progression by introducing Reebok, Matrix and Runtastic involvement in business stretch their business goal and objectives. Most of the sports wears are made by the company so their designing section has certain quality people who can take this initiation to doing this kind of works. Adidas proclaimed another new ball for the2010 World Cup and the balled named as Jabulaniwhich was designed and established byLough Borough Universityin aggregation withBayern Munich (shop.adidas.com.sg, 2017).On the other hand, Adidas finale was introduced in the UEFA champions' league finale. So the contrasting element in both these sections by making the ball was different. Differences in innovative technologies are important as balls have sensor nowadays and from this sensor, official s are providing appropriate decisions for the sake of the game (Kuang Bhat, 2017). This is the extra beneficial segment that has drawn from the Incoterms relation in logistics and business. Carrier Selection Criteria Carrier selection is a most important operational process that company has chosen for their sustainable business progression. There are certain professional reputations and present customer contact is imposed over the situation where financial stability is the most important issue for the company (Labb et al. 2013). Logistic and their dimensions have spread all over the country so that companies can maintain a good business ratio as well. There are certain criteria and accessibility has imposed over the business operation and the profitability in business will reflect the situation. Rank Criteria Accessibility 1 KMS Logistic 92% 2 WINSPEC Group 78% 3 NTT Data Singapore 64% 4 CEVA Logistic 58% Table 1: Grading of Carrier options (Source: Lee Kam, 2014) From the analysis, KMS logistic is the best carrier option for Adidas Company. The company is best to deliver the sports products as well as they have different logistic options and for their immense Adidas has to expand their business in all over the world especially in Singapore. Organization Structure: For the justified and specific organized structure carrier selection option needs to be relevant. There are lots of financial estimations related to the carrier selection option and organization has to choose that specifically (Olhager, Pashaei Sternberg, 2015). Stakeholders' inquiry and development of the organization is depended on the carrier selection option. There are certain transitional phases of professional business allocation and those emphases over the local, national and regional section of management progression. This is basically for the sustainable business consideration and all these objectives are linking with the business procedure (Thai Yeo, 2015). Customers are having more innovative products if the product distribution is the fair and Logistics Company is getting their involvement with it. The capital of the company is also an important factor for the sustainable financial development and that highlighted in the Annual report of the company. If the logistic company has settled an economic deal with the logistic company at a very low rate then it can be feasible for the company to progress their business in an ethical way. The most important part of the carrier costing companies is their monthly or yearly value and the importance of their work which create some change in between the company. If this will go in a strong manner then Adidas will make sure to stretch their business with the accumulative business relation created by the proposed logistic company (Varakantham, Low Zhang, 2017). Most of the carrier costing has reasonable rate so Adidas has to choose the best option for them so that the company can deliver the best business. Communication and Partnership: Formal interaction and acknowledgment is the best way to enhancing the business development. There are different scopes that can be evolved only by the communication process and that are the major issues for the development of communication (Adnan et al. 2017). Short term carrier companies have not set their goal likewise but most of the logistics companies have done that and that also showcase their development by maintaining their food relation with the company (Wensveen, 2016). There are some technological innovations that also create some important aspect of the distribution policy and maintain a healthy partnership with the concerned logistic company. The basic objective of Adidas is to present the better administration in stipulations of addressing the objectives and provides the best client overhaul for the enhanced nature of the organization. It is very crucial for Adidas to maintain a strong carrier development management and that is the reason business aspect was maintained on behalf of the company (Xi Poh, 2013). Relationship management and imposed this strategic implementation for the enhancement of the company is relevant in this scenario to maintain a proposed reliability over the company. There are certain systematic welfares that can be maintained by applying innovative services and for that reason, better innovative technologies have come out in an efficient manner. Adidas needs to create some of these innovative thoughts so that their marketing strategies will flow in an effective manner. The accelerate motive of the company and their inventive measure will strengthen the policies of the company and that reflects in the service of the company The provided service of Adidas is quite reliable for the customers as the customer satisfactory ratio is the most important aspect of the company and that provided a good quality of sports equipment, bags, and accessories (Xi Poh, 2013). For the enhanced charge of possessions, the management has to look after the excellence delivering to the clients. Applying this viewpoint the company has prolonged their business policies in a moral way and measures their cost for the improved outsourcing of service and clientele (Zhang et al. 2017). There are some good qualities innovations that portray company's extended revenue and also stated the ethical control over the business establishment. In case of Adidas, the development of the marketing and their business module has enhanced by the effective change in the procedure of marketing and business attire (shop.adidas.com.sg, 2017). The logistic department and the distribution process must be enrolled in a proper way so that Adidas can put strength on their business part and also make sure to promote the business campaigns for the development of their marketing position. Conclusion Most of the organization has taken their logistics and transportation management but most of the cases business expansion has happened due to the involvement in logistics with business. In Adidas Company, their prime motive is to make a good relationship with their stakeholders and especially with the distribution team who had handled the operation on behalf of the company. The company has faced distribution price related problem but if channel distributiveness is implemented then this purpose can be mitigated and company can serve their products for easier way. Distribution will take more money than expected and cost is barred by the company, so channelize and professional load and truck sections will be used for the monthly basis to deliver those goods and that will save more revenue from the aspect of Adidas. From the detailed analysis section, it can be concluded that transportation and Incoterms facility for the company has imposed a huge development in terms of revenue generation. Adidas is the best sports equipment dealing marketing company and they have to produce their products in lots of big occasions, so the organizing company has this faith and trust to Adidas that has reflected over there market revenue and promotion. In an aspect of marketplace requirement, promotion is not needed every time and this the major company in sports equipment aspect and for that reason, they have to maintain logistic in terms of management. In this decisive way, it is noteworthy to encompass innovative possessions of transportation out the Incoterms faction that would help out the organization to supplement its marketplace share and grow its relationship with the clientele. References Adnan, M., Pereira, F. C., Azevedo, C. L., Basak, K., Koh, K., Loganathan, H., ... Ben-Akiva, M. (2017).Evaluating Disruption Management Strategies in Rail Transit using SimMobility Mid-term Simulator: A study of Singapore MRT North-East line(No. 17-06587). Coelho, L. C., Renaud, J., Laporte, G. (2015).Road-based goods transportation: a survey of real-world applications from 2000 to 2015(No. CIRRELT-2015-34). Facult des sciences de l'administration, Universit Laval. Gan, C. W., Toh, M. H., Lim, R. Y., Ma, B., Tan, P. S., Bhullar, A. S. (2014, December). Development of QuicKaizen technique for productivity execution management for Singapore SMEs. InIndustrial Engineering and Engineering Management (IEEM), 2014 IEEE International Conference on(pp. 448-452). IEEE. Henderson, J. C. (2016). Foodservice in Singapore: Retaining a place for hawkers?.Journal of Foodservice Business Research,19(3), 272-286. Henderson, J. C. (2016). Halal food, certification and halal tourism: Insights from Malaysia and Singapore.Tourism Management Perspectives,19, 160-164. Kuang, Y. T., Bhat, R. (2017). Sustainability Challenges in Food Tourism.Sustainability Challenges in the Agrofood Sector, 451. Labb, M., Laporte, G., Tanczos, K., Toint, P. (Eds.). (2013).Operations research and decision aid methodologies in traffic and transportation management(Vol. 166). Springer Science Business Media. Lee, R. K. W., Kam, T. S. (2014). Time-series data mining in transportation: A case study on singapore public train commuter travel patterns.International Journal of Engineering and Technology,6(5), 431. Olhager, J., Pashaei, S., Sternberg, H. (2015). Design of global production and distribution networks: A literature review and research agenda.International Journal of Physical Distribution Logistics Management,45(1/2), 138-158. shop.adidas.com.sg (2017) The Pulse of Sport retrieved from: https://shop.adidas.com.sg/# [Accessed on 14th November 2017] Thai, V. V., Yeo, G. T. (2015). Perceived competencies required for container shipping logisticians in Singapore and South Korea.The International Journal of Logistics Management,26(2), 334-355. Varakantham, P., An, B., Low, B., Zhang, J. (2017). Artificial Intelligence Research in Singapore: Assisting the Development of a Smart Nation.AI Magazine,38(3), 102-105. Wensveen, J. G. (2016).Air transportation: A management perspective. Routledge. Xi, X., Poh, K. L. (2013). Using system dynamics for sustainable water resources management in Singapore.Procedia Computer Science,16, 157-166. Xi, X., Poh, K. L. (2015). A novel integrated decision support tool for sustainable water resources management in Singapore: synergies between system dynamics and analytic hierarchy process.Water resources management,29(4), 1329-1350. Zhang, J., Zhang, M., Ren, F., Liu, J. (2017). A multiagent-based domain transportation approach for optimal resource allocation in emergency management. InMulti-agent and Complex Systems(pp. 19-32). Springer Singapore.

Wednesday, April 8, 2020

Sonny and Gregor an Example of the Topic Literature Essays by

Sonny and Gregor by Expert Sweet Alicia PhD | 14 Nov 2016 In "Sonny's Blues", Sonny sees himself as the typical individual who is curious about the world that envelopes his being, especially the things a person may not have experienced yet but has the subtle hint of eagerness to try things out all for the name of being acquainted with the unfamiliar. There is little doubt to believe that Sonny sees himself this way for the reason that at some point he asked his friend what heroin was like and was told that "it" felt quite good. Another interesting thing to look into is the fact that Sonny wanted to be a jazz musician just like his father's brother. The fact that Sonny kept it as a profound secret tells us that he sees himself just like his father's brother although apparently, he was not able to manage and gather enough confidence to stand up firmly on his own desires and fulfill them just like how a normal human being would. On the other hand, Gregor sees himself as the individual capable r at least willing to continue with life amidst str uggles just to serve those whom he fears most in his life. Despite physical restraints that limit his capability to fulfill his goals, his willingness remains at the core of his consciousness. Not even transforming him into a bug will drain away his desire to work. With this regard, Gregor further sees himself as a strong individual not deterred by the weakness that life may draw upon him. Need essay sample on "Sonny and Gregor" topic? We will write a custom essay sample specifically for you Proceed These characters perhaps maintain the opposite ends in terms of the changes in their lives. On one hand, Gregor is evidently seen as a 'changed' individual after being mysteriously transformed into a seemingly monstrous vermin. On the other hand, Sonny is seen as a 'static' person from the middle part to the last parts of the story, unable to change his ways especially in terms of his unrelenting or unwavering dependence on prohibited drugs in order to go on with his music. However, the 'change' in Sonny can be observed from the time when he engaged into the using and selling of prohibited drugs. From then on, Sonny was unable to rise above his predicament. Instead, this 'predicament' for others turned into a contributing factor in the musical inclination of Sonny. Because of these things, there are other characters in the story who say things about Gregor and Sonny. For instance, Sonny's brother has a lot of things to say about Sonny to the family of Sonny's brother such as telling him about his habit of addiction to prohibit drugs and how he uses it to sustain his musical performances. A friend of Sonny further reveals to Sonny's brother the details of how Sonny gets acquainted with the 'drug' through his brother. On the other hand, Gregor's family essentially speaks about him in a manner in which he would be able to survive his ordeal. By keeping him in a room isolated from the rest of the people who might have the interest to enter their lives and worsen the situation, Gregor's family opted to keep him in the room for his protection and for his family as well. They say that Gregor is the only one working in the family which eventually made them realize to find jobs on their own in order to sustain their daily subsistence. These things event ually point us to the idea that both Gregor and Sonny have interacted quite well with these 'other' characters in the story. For one, Gregor's interaction with the other characters in the story is manifested through the way in which his family took the responsibility of watching over him in his condition. While being a monstrous vermin, the situation of Gregor can be easily conceived in one's mind: a soul willing to push through with life but is unable to do so, hindered in no small way by his 'new' body in which he grew captive until his last days. Through the help and music of his sister, Gregor is able to connect to the 'other' characters in the story. As for Sonny, the interaction with the rest of the characters in the story revolves around the narration of his brother concerning the experiences he had with his brother from childhood until they grew into adults. The effect of the words of Sonny's friend had a lasting impression on him, especially with regard to the case when Sonny learned that drugs made him feel good. Another point of interaction between Sonny and the characters in the story is the ti me when the friend of Sonny 'accompanied' him, so to speak, during the formative years of his life and later on. From then on Sonny learned how to use the drugto his musical advantage. Further, Sonny is also seen interacting with the family of his brother, especially at dinner together with his brother's wife, discussing things which seemed to alter his life. As he was asked to stay with Isabel while he was away, the interaction is supposed to grow. Apparently, Isabel's piano kept Sonny busy as he explored the depths of his musical inclinations a step further. One similarity between Gregor and Sonny is the fact that both underwent a struggle in their lives which significantly shifted the way in which their world revolved around them. For instance, Gregor's transformation into a vermin greatly affected the way in which he lived his life and the way in which his family behaved which eventually turned out to be for the good. On the other hand, Sonny's situation reflects the struggle of an individual to escape the clutches or reaches of his drug habits by leaving Harlem. Eventually, Sonny failed to do so because of his brother's firm decision not to let him leave their place. In the end, Sonny was the draw even closer to is habits, filling his music with intense passion with the big help of the drugs that he is using. One major difference between Gregor and Sonny is the fact that their struggles are specifically delineated by their scope. While Gregor's struggle seems surreal and more of the physical and emotional aspects, Sonny's condition is related to psychological and emotional aspects. In essence, the authors/narrators of the two stories portray the characters of Sonny and Gregor as individuals struggling to stand on their own amidst the challenges and hindrances that deter them much like the common dealings of humanity from across the globe. References Baldwin, James. "Sonny's Blues". November 13, 2007.

Monday, March 9, 2020

Customer according to the GUS site the CEO is Essays

Customer according to the GUS site the CEO is Essays Customer according to the GUS site the CEO is Essay Customer according to the GUS site the CEO is Essay Customer harmonizing to the GUS site the CEO is John Peace ( non Pearce per your instance and retentions in Burberry are 66 % non 77 % ( due to gross revenues of stock in 2003 ) Question 1. Using appropriate constructs and techniques evaluate GUS’s portfolio of concerns. Provide recommendations for the hereafter development of the portfolio. In his book Competitive Strategy’ Michael Porter introduces the construct of nucleus competency and declares that it is of import that a company knows and understands what is core’ to the success of it’s concern and how to protect this from rival reproduction in order to keep leading in their market. However, in today’s fast traveling environment singularity is difficult to continue and both merchandises and engineerings are able to be replicated at a really fast gait, therefore go forthing the distinguishing factor as the quality of service it offers it’s clients over and above it’s rivals. Where multiple merchandises, services or concern units are concerned the interrelatednesss between each strategic concern unit is overriding to success ( Porter, Competitive Advantage’ ) and a true trial of corporate competence. Prahalad and Hamel take this construct farther by presenting three trials for corporate competence supplying entree to a broad assortment of markets a nucleus competency should do a important part to perceived client benefits should be hard for rivals to replicate. GUS is a retail and concern services group ( www.gusplc.com ) which has been stream-lined from a diverse pudding stone into a group with three clear divisions or strategic concern units ( SBU ) ARG, Experian and Burberry’s ( Appendix 1 ) . Each division is clearly defined and cover the mass market ( ARG ) , the quality high terminal market ( Burberry ) and client intelligence ( Experian ) . It can be seen from the SBU reappraisal ( Appendix 1 ) that separately, non of the concern units pass’ the three measure competence trial, nevertheless, taken corporately as one, the GUS imperium, together they form a alone portfolio and work together for the benefit of the overall group ( GUS ) and rather perchance alone in holding three such distinct, and yet complementary divisions, all necessary to guarantee corporate advantage and market growing. Market Growth/ Market Share ( Boston Group Matrix ) overview and recommendations. High Low High Star Experian Question Mark – Burberry’s Low Cash Cow ARG Dog’s disposed of in reorganization restructure Taking the information from the SBU overview in Appendix 1 and using each portfolio within the Boston matrix it may be surmised that the Cash Cow is the ARG group. As the UK’s largest trading group, ARG has a big market portion and a figure of loyal clients and a sustainable income watercourse. It’s scheme is to keep gross revenues and market portion and take a defensive place. Income from the hard currency cattles can be used to fund and turnaround the inquiry Markss, Burberry’s. Burberry’s is in a growing niche market of luxury merchandises for hard currency rich and image witting clients and re-establishing the trade name could guarantee a high net income return for the hereafter. The star is Experian, which has a high market portion in a turning market and generates big amounts of hard currency for GUS as an entity. As seen from the SBU analysis, costs associating to the direction of this concern unit are low in comparing to the returns, compared with ARG and Burberry. Income from this SBU can besides be used to fund and develop Burberry. By pooling the resources of both ARG and Experian, the Burberry trade name can be given the accent on merchandise design and selling that it needs to turn to rule it’s market. Operating in a luxury market, there is possible for high returns. Of class, the GUS group should non free sight of it’s original and loyal clients, those who frequent the ARG concerns and the new corporate clients who purchase intelligence from Experian. It, in bend, needs to go on to reinvest in keeping and increasing it’s place in the market. It is paramount that the demands and wants of these two SBU’s must non be compromised in order to fund Burberry growing. In add-on by utilizing information gathered from the Experian database, the group as a whole could utilize this to their advantage to profile and aim bing and possible clients, capable to data protection limitations, for both the ARG and Burberry concern units – therefore enabling growing for the GUS concern as a whol e. Question 2. Explain how design rules could be applied to develop the public presentation of Experian and Burberry. Advise Ms Bravo how the design procedure should be managed at Burberry. Harmonizing to Kotler and Rath, most companies lack a design touch but that successful design is built-in to a companies success. Design is non merely the look/ feel/ styling of a merchandise, instead it is much more than that and that companies may see an addition in profitableness by taking on board the design elements of public presentation quality, lastingness, visual aspect and cost. ( Kotler et Al ) and guaranting that clients demands are met both practically and aesthetically. Using the above constructs, pertinent inquiries, such as those suggested below, may be asked of bing and possible clients. By understanding and pass oning the design demands suitably, Experian and Burberry can help their corporate public presentation by selling merchandises and services that clients want and increase satisfaction because they are presenting what the client demands. Experian Burberry Performance What information do you necessitate and how should it be presented? What map do you necessitate from your coat, heat and or H2O opposition? Quality What format should the information be in, electronic e.g. hypertext markup language or the printed word Quality and criterion of coating is synonymous with the trade name Lastingness Is this to be a one off study or repeated at regular intervals Is this to be a seasonal/ manner point or a long term investing Appearance Does the information demand to incorporate with other that you hold, does it necessitate to be formatted in a certain manner? Do you desire high manner or authoritative expression? Cost What budget do you have†¦.ok, so these are the options available to you The scope varies in monetary value from ten to y dependent upon the point purchased. Let me cognize what you wish to pass and I will demo you what is in that scope. Having ascertained the customers’ exact demands and merchandise demands, Trueman and Jobber take the construct farther by taking the design rule to a competitory degree and presenting the four dimensions Value, Image, Process and Production ( VIPP ) . Should Experian and Burberry’s introduce such a system, so this value added procedure monitors’ the new product/ service development through construct to bringing. Value represents the customers’ perceptual experiences of value and whether outlooks have been met, whilst the image portrayed by the company in presenting the merchandise or service to the client is of paramount importance to the company. This should all be driven by a procedure from construct to fruition and the production seasonably and efficient. All elements within the VIPP procedure can be monitored by set abouting research throughout the four phases and by enforcing quality control systems for both the customers’ and companies benefit , as demonstrated in the tabular array below. Customer attitudes Company public presentation Value Design Quality Standards client outlooks Perceived and existent merchandise value net income borders merchandise retail monetary value Image Perceived individuality Promotion Perceived company image/ attitudes towards trade name Brand equity Procedure Needs/wants to company Translation of needs/ wants Idea coevals to concept/product proving Working coherently as a squad Production Handiness when required Efficiency Materials/ associated costs Time to market ( Based on article Competing through design ) Note:Ms Bravo Subject:Design Process at Burberry Further to our recent treatments, delight happen listed below an overview of how the design procedure may be managed at Burberry’s. First, it is most of import that the procedure has non merely senior direction bargain in, but has a senior member of staff with overall duty to drive the procedure and demo committedness to all staff concerned. I would urge taking the undermentioned stairss if they are non in topographic point at nowadays: Brief staff on the importance of design within the administration, the function that it plays and the impact on single sections. Continue to use taking edge manner interior decorators to maintain up to day of the month with tendencies both in the UK and abroad. Employment interior decorators to introduce luxury must hold points and involve clients in think armored combat vehicle Sessionss, offer incentives to take portion. Appoint an overall design title-holder within Burberry’s and a learning circle group formed by representatives from each of the internal sections. Create one or more focus group of mark clients to prove design thoughts and constructs and advise on the manner frontward. See offering inducements such as price reductions off merchandises to take portion in these research treatment groups. Introduce a entire quality direction procedure to guarantee quality of both systems and processes throughout the design and bringing stage. By set abouting the above activities the company will present and keep a stronger design and client focal point. ( Customer, delight see? ? ? against one of the diary articles sent – you will necessitate to add twelvemonth and name of diary. ) Bibliography Brassington, F, Pettitt, S ( 2000 ) Principles of Marketing( 2neodymiumEdition ) ( Essex, Pearson Education Limited: 2000 ) Donaldson, B ( 1995 ) Customer Service as a Competitive StrategyJournal of Strategic Marketing, Vol.3 No.2: June 1995 Doyle, P ( 1998 ) Marketing Management and Strategy( 2neodymiumEdition ) ( Hemel Hempstead, Prentice Hall: 1998 ) Drummond, G, Ensor, J, Ashford, R ( 2003 ) Strategic Selling: Planning and Control( 2neodymiumEdition ) ( Oxford, Butterworth Heinemann: 2003 ) Egan, C ( 1997 ) Creating Organisational Advantage( 3rdEdition ) ( Oxford, Butterworth Heinemann: 1997 ) Grant, R ( 1992 ) Contemporary Strategy Analysis( 2neodymiumEdition ) ( Cambridge Massachusetts, Blackwell Publishers: 1992 ) Johnson, G. Scholes, K ( 2002 ) Researching Corporate Strategy( 6Thursdayedition ) ( Harlow, Financial Times, Prentice Hall: 2002 ) Kotler, P ( 1997 ) Marketing Management – Analysis, Planning, Implementation and Control )( 9ThursdayEdition ) ( New Jersey, Prentice Hall: 1997 ) Kotler, P Rath, A ( twelvemonth of diary to be inserted by client? ? ) Design: A Powerful But Neglected Strategic Tool( ? ? ? name of diary to be inserted by client ) Lynch, R ( 2003 ) Corporate Strategy3rdedition. ( London, Financial Times Pitman: 2003 ) Porter, M ( 1985 ) Competitive Advantage: Creating and Sustaining Superior Performance( New York, Free Imperativeness: 1985 ) Prahalad, C.K. Hamel, G ( 1990 ) The Core Competence of the Corporation( Harvard Business Review May – June 1990 ) Trueman, M Jobber, D ( 1998 ) Competing Through Design( Long scope planning, Vol.31, 1998 ) Whittington, R ( 1997 ) What is Strategy and does it Matter?London, International Thompson Business Press: 1997 ) www.bbc.co.uk www.gusplc.com Appendix 1 ARG the argos retail group Incorporates the high street shops, place shopping and cyberspace concerns. Most of the trade names within the ARG are good known in their ain right, such as ARGOS, Kay’s and GUS and each are known for the comprehensiveness of merchandises and services it offers clients. Offering multi channel buying and distribution options for the mass market client. Core competency 1. Established for over 100 old ages this division represents the modern equivalent of the original trade name and screens every demand for the place. Core competency 2 It is really difficult in such a market to be alone, with rivals such as Next presently ruling the place shopping market. Does non run into standards for nucleus competency 3. ARG’s current direction squad ( www.gusplc.com ) are concentrating on a growing scheme, late purchased of 33 index shops, thereby supporting their topographic point in the market. In 2002, gross revenues from this division amounted to ?4,629m, which translated to ?255m of net income before revenue enhancement, this division was the most profitable in that twelvemonth and is presently the UK’s prima ware retail merchant ( www.gusplc.com ) . Experian Experian is a planetary leader in the information services market place ( www.gusplc.com ) . Experian emerged in the 1990’s and offered client intelligence information to corporations prepared to pay for such and has grown in strength to offer a broad pick of information services covering a assortment of industries. Core competency 1. In today’s market topographic point, cognition is power and Experian offers a broad assortment of up to day of the month services to different markets. Core competency 2. Whilst it should be hard for rivals to retroflex the exact information held by Experian. it is non the lone company offering intelligence. Core competency 3 non satisfied. It’s strength is in the trade name name and the quality of the information held on it’s database and degree of service it offers it’s customers’ . In market research fields the name experian is really good known for the databases of information it holds and many recognition card companies and the similar use their services to execute recognition card and fiscal evaluation cheques In 2002 gross revenues amounted to ?1092m of which ?229m was net income before revenue enhancement. Experian are the lifting stars of the GUS portfolio and are concentrating on a growing scheme, late denoting the purchase of the company LowerMyBills.com. ( www.gusplc.com ) . Burberry’s Burberry’s offers quality interior decorator apparels Operating in a niche market it is presently being further developed to offer luxury accoutrements and has late appointed immature Italian American interior decorator to broaden the age scope entreaty of its apparels and to concentrate on pulling younger adult females, by utilizing both immature famous person ( Kate Moss ) and immature royal ( Frederick Windsor ) indorsement. Burberry’s has a strong trade name image with it’s strength in being known as offering high quality merchandises, whilst it’s failings have been the perceptual experience of the age of adult female who wears the trade name, this is now being addressed. Harmonizing to Prahalad and Hamel’s foremost core competency trial, Burberry’s were non originally supplying entree to a broad assortment of markets as their nucleus client was middle/ older aged adult females. This has now been addressed and entree to the merchandises increased by presenting a younger profile and a scope of luxury merchandises from tickers to jackets for Canis familiariss. The Burberry cheque is synonymous with the trade name and one would assume, patented so should be hard for rivals to retroflex. Core competency 3. In 2002 gross revenues amounted to ?625m and gain before revenue enhancement of ?64. In 2003 GUS sold portions in Burberry and now holds 66 % of portions in the company ( www.gusplc.com ) Undertaking I Kaye Adamson undertake that in line with my contractual duties this work is wholly original, and has non been copied from any website or any other beginning, either in whole or in portion. By subjecting this work I understand that if my work is found to be plaigerised that I will non merely give up my fee but besides be capable to legal proceedings in order to retrieve amendss for loss of net income and harm to concern repute. Furthermore, I understand that I may be capable to legal proceedings from any 3rd parties such as the terminal clients and copyright holders of the original work who may hold had their rights infringed or suffered loss as a consequence of my actions. I besides understand that in add-on I will be apt to a ?100 disposal charge and that I may be apt for legal costs. I understand that this e-mail and the work I am subjecting may be used as grounds against me if I breach this project. Please take this to represent my electronic signature. Kaye Adamson

Saturday, February 22, 2020

Argumentative Thesis Essay Example | Topics and Well Written Essays - 1250 words

Argumentative Thesis - Essay Example In my thesis, I shall analyze the definitive reasons as to why in ACL surgeries, surgeons should opt for an autograft from the patient’s own body tissues over an allograft where the tissue is obtained from a cadaver. Anterior crucial ligament reconstruction surgery is among the most common orthopedic surgeries that are performed. Like all other surgeries, it does have its own drawbacks. In The X Factor: Why Female Athletes Have a Higher Rate of ACL Injury Than Their Male Counterparts, Washington (2012) says that â€Å"six to 18 months of rehab, a missed competitive season and all the pain and suffering that go along with that† which are some of the things that the patient needs to cope up with post-surgery. Tearing of the anterior cruciate ligament is a fairly common case especially among sports people. The surge in injuries called for good surgical options to rescue people from the trauma and help them lead a normal life later on. ACL surgery and its efficacy have led to an increase in the numbers of patients’ opting for it. Orthopedic surgeons have a choice between using an allograft or an autograft for the reconstruction surgery. Presently, most surgeons opt for an autograft, ta king tissue from the patient’s own patellar tendon over an allograft taken from a cadaver donor. However, since an autograft have had some drawbacks too in spite of its success, some surgeons also opt for an allograft. For example, using an allograft prevents graft site morbidity in the patient but allografts too have their own drawbacks. Now, I shall discuss why an autograft is a better choice than an allograft. One of primary reasons of opting for an autograft over an allograft is the fear of probable disease transmission. According to The Mail on Sunday (2011) â€Å"The only potential complication is being infected by a virus from donor tissue† (p.25) the chances of which